Client: REFLECT ( reflectorbital.org )
Business Type: Tech / Satellite / Energy and Resource Development
Target audience: Solar Farms, Space Companies, Satellite Companies, Energy Companies, Nationwide and Global
Key Adjectives: Familiarities, Possibility, Future, Mankind, Timeless, Subtle, Reliabilities,
Campaign
The initial brief tasked me with crafting a logo evoking the nostalgic ambiance of retro space campaigns akin to NASA, blended with elements of classic sci-fi themes. The challenge emerged when I had to design a logo that exuded a retro vibe while ensuring its relevance in both the present and future contexts, all without veering too far into the realm of sci-fi. This delicate balance was crucial, given our target audience's disposition toward professionalism and skepticism towards overly futuristic motifs.
The logo concept embodies simplicity and clarity, ensuring its versatility across various applications while standing out through its distinctiveness. Additionally, we achieved this balance by employing a mature color palette dominated by serene blue tones and subtle grays.
